2011-11-20 The future of web banners has been a concern for some time as many mobile devices do not support the flash platform making impressive animated banners redundant for many users. The powers that be at Adobe seem to have finally began to admit defeat in their pursuit to keep their popular interactive format relevant to the future of the internet. Even more evidence of this fact is Adobe’s new addition for the next release of CS in the form of Adobe Edge. Software to allow the creation of animated web objects such as advertising banners using HTML5, JavaScript and CSS3. [sws_blockquote_endquote align="" cite=" Adobe® " quotestyle="style01"] Adobe® Edge is a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3. [/sws_blockquote_endquote] This program is available directly from Adobe as a time restricted preview version. Download Adobe Edge Preview. Does this mean Flash advertising is dead? Not exactly, or at the least not yet. What it means is the biggest authority in web animation is embracing HTML5 and trying to build tools to assist in using the new alternatives. Adobe have however expressed that this is an early look at Edge and the features and processes within will be heavily developed between now and it’s final launch./p>